Chevy Cruze – 300 Series Platform fueling growth for GM India
If we talk of growing trends, here is one that certainly happening. Car makers appear to be targeting tier II and tier III markets. We saw it in the case of Ford, which has just opened 13 dealerships in these markets. Now GM India is pursuing a strategy to improve sales in rural markets.
The Chinese will also be entering the Indian commercial and passenger vehicle markets by 2011. Recently, Shanghai Automotive Industrial Corporation (SAIC) took a 50% stake in GM India and will enter the Indian market in 201
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