Reallife picture gallery of 2009-2010 Mazda 3 / Axela

ALL-NEW 2010 MAZDA3 SEDAN TAKES CENTER STAGE AT THE 2008 LOS ANGELES AUTO SHOW

LOS ANGELES, November 19, 2008 – Developed in line with Mazda’s Sustainable Zoom-Zoom philosophy of engineering vehicles that are fun to drive, satisfying to own, and environmentally responsible, the all-new MAZDA3 is one of the most anticipated product launches at the 2008 Los Angeles Auto Show.

The popular MAZDA3 – the company’s best-selling vehicle worldwide – arrives as a fully reengineered, completely redesigned, second-generation compact sedan providing:

* A richer looking, more dynamic exterior design
* Added driving enjoyment with improved performance in all areas
* Progressive environmental and safety features
* A higher level of standard and optional equipment
* A level of sophistication above that available from any other car in the segment

The new MAZDA3 is perfectly positioned for the rapidly changing auto market. It offers a mix of quality, styling, power, dynamics and fit and finish that hits the bulls-eye for today’s customers. In typical Mazda fashion, MAZDA3 will offer standard and optional equipment simply not found on other cars in this class – exactly what buyers looking for more value and less bulk want.

This 2010 edition stands on tall shoulders: the first-generation MAZDA3 earned 90 major awards from expert critics and achieved a 1.8-million sales volume during its five years serving customers all over the world. One in three Mazdas sold is a MAZDA3. Even at the end of its build life, the first-generation MAZDA3 continued to earn accolades as a leading consumer magazine recently named this car as one of the most reliable compact sedans money can buy.

MAZDA3 Program Manager Yoshiyuki Maeda established ambitious goals for Mazda’s most popular car line, “We were determined to advance the Zoom-Zoom driving experience to new heights because that unique feeling lies at the very heart of Mazda. On the heels of the original MAZDA3’s success, we aimed to again exceed the expectations of customers all over the world by a wide margin. This meant providing drivers with a sense of exhilaration whether they were in motion, seated in the MAZDA3’s cockpit, or enjoying its appearance from outside.”

On what it takes to develop a true “world car,” Maeda added, “The development process began with careful study and identification of what features and performance qualities would be needed. That initial phase ended with my conclusion that every driving characteristic was eligible for improvement to reach our Zoom-Zoom goals. Mazda engineering and R&D departments in Japan, Europe, and the US all contributed to the MAZDA3’s renewal effort and the development of the company’s new world car.”